Oceanology International Shines Light on Innovation and Product Launches with New Geo-matching Partnership

Oi24 joins forces with first ever Official Launch Partner to deliver integrated worldwide promotion for the trailblazers introducing today’s game-changing ocean technologies.

London, UK – 6 November 2023 – Oceanology International 2024 (Oi24) is strengthening its commitment to showcase the latest innovations and cutting-edge ocean technologies to a targeted global audience with the announcement of Geo-matching as the event’s first ever Official Launch Partner.

Delivering an expanded, higher profile stage for the industry’s trailblazing companies, the new partnership integrates the established capabilities of the world’s leading ocean technology exhibition and conference with the extensive digital reach of strategic marketing platform Geo-matching. The agreement also includes the addition of Geomares sister brand Hydro International as an Official Media Partner for Oi24.

The enhanced launch experience on offer at Oi24 will enable all exhibitors introducing new products, innovations and solutions to communicate their important breakthroughs and developments to a wider audience and generate even greater industry awareness around their Oceanology attendance.

Geo-matching, the world’s largest online directory of maritime technology, including applications such as renewables, oceanography and hydrography, is a unique tool which matches potential buyers with manufacturers. Operating in tandem to link professional buyers and businesses, the Hydro International website, e-newsletter and printed magazine reaches the largest global audience in the field of hydrography.

David Ince, Oceanology International Portfolio Director, said: “Oi is already renowned as a global platform for ideas and progress, shining a light on innovations and unveiling the latest cutting-edge developments in ocean technology, science, and engineering. For decades, Oi has been targeted by industry heavy weights to launch their latest products and services, with over 80 launches promoted in 2022. Unlocking the innovations and strategies needed for exploring, protecting and sustainably operating in the oceans in the years ahead is more essential than ever in today’s climate, and companies are responding to the rise in demand for new solutions across blue-tech, energy and offshore sectors.  

“With the number of launches promoted at Oi24 expected to continue increasing, it’s the perfect time to collaborate in a new way, with a well-respected partner and platform like Geo-matching. We are delighted to announce this new partnership for 2024 and to deliver an enhanced launch platform, enabling a greater reach for our exhibitors who are developing smart, sustainable solutions for the future.”

In its role as Launch Partner, Geo-matching will share the latest product news and developments from exhibiting companies launching new solutions on its dedicated Oi24 page and distribute launch announcements to its database of thousands of hydrographic and marine professionals. Oi exhibitors who are new to Geo-matching will benefit from three months’ free promotion on the platform.

The Geo-matching partner assets and extended reach are also integral to the Oi24 services included in Launch Packages on offer for the first time. To further boost presence and enhance the profile of new product launches, exhibitors can invest in tiered launch/PR solutions to maximize exposure and audience reach through scheduled launches at the exhibition, targeted remarketing campaigns, and PR and social media activity and support before, during and after the event.

Mike Enser, Oi24 Marketing Manager, said: “We are always looking for new and different things to do around the show which is the reason we approached Geo-matching. Offering an unrivalled, targeted reach, Geo-matching will add significant value to the customer experience and provide an enhanced platform for exhibitors launching new products.

“In coordination with the partnership and following the successful testing of timed launches at Oi22, we are also rolling out new Oi24 Launch Packages which will bring together the complete range of benefits. I encourage all exhibitors planning to launch transformational products and systems to consider our tiered launch/PR packages, to fully capitalize on our integrated marketing and PR, to boost worldwide exposure and awareness, generate product demand and leads, and maximize their attendance at Oi24.”

Peter Tapken, Head of Content, Geo-matching, added: “As the world’s largest product news and sourcing platform for the sector, Geo-matching is excited to join forces with Oceanology International and to extend the benefits of our platform to the exhibitors. I am confident the integrated promotional and marketing benefits will be hugely beneficial to companies in showcasing their new products and innovations on the world stage. I look forward to working with the leading companies in the field and introducing Geo-matching to their Oi marketing strategy.”

Oceanology International, and its co-located event OceanICT, takes place at London’s ExCeL from 12 to 14 March next year and is expected to bring 450+ exhibitors from 80+ countries. Thousands of international industry buyers, influencers, and professionals will come together once again for the chance to benefit from the unparalleled global marketplace, forum and networking opportunity. Unique feature areas on the show floor in 2024 include the Future Tech Hub, OceanICT, three days of technical conference content, live on-water Dockside Demonstrations and the return of the premium Catch the Next Wave conference.  

To view the Oi24 Product Launch Packages, contact Christian Maysey-Wells, Sales Manager, at [email protected].

To stay updated on OceanICT and Oceanology International 2024, please visit www.oceanologyinternational.com.